Zhao Vekia

Professional experience

Zhao Vekia works across global game marketing, publishing, regional distribution, content strategy, and partner development, with hands-on experience in Southeast Asia, Turkey, and Eastern Europe.

• Built a robust marketing foundation for Turkey and Eastern Europe, covering inventory management, distribution operations, long-term ecosystem planning, and SOP development.
• Secured business development investment and cultivated a partner reserve to strengthen market presence.
• Developed regional distribution strategies by combining market analysis, budgeting, and channel partnerships, then translated objectives into executable monthly plans.
• Nurtured key partner relationships for sustained growth and led cross-functional teams to deliver projects aligned with strategic goals.
• Spearheaded S- and A-tier campaigns in Southeast Asia, including content production, influencer and celebrity collaborations, UGC initiatives, ground promotions, and business development events.
• Established a scalable content ecosystem with strategic roadmaps and ROI frameworks, moving from single-node execution to matrix content and exceeding annual targets.
• Drove omnichannel marketing strategies across Southeast Asia, Turkey, and Eastern Europe, using market research to align campaigns with local trends and competitor insights.
• Managed multicultural teams to adapt initiatives to regional preferences and built networks with distributors and local agencies.
• Led digital campaigns, including SEO and SEM optimization and targeted social media activations, to improve brand visibility.